Levi’s First Female CEO On Her Bold Plan to Reinvent a Denim Icon
14:53
YouTubeCNBC International
Levi’s First Female CEO On Her Bold Plan to Reinvent a Denim Icon
From miners to musicians, Levi's has outfitted generations for over 170 years. But what does it take to keep an American denim icon relevant in a global, fast moving and fashion forward world? In an exclusive interview with Levi Strauss & Co.’s CEO Michelle Gass, Managing Asia’s Christine Tan heads to Tokyo, a global hub for denim culture ...
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How Levi Strauss Created the Iconic Denim Jeans We Wear Today | Animated stories 💡
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How Levi Strauss Created the Iconic Denim Jeans We Wear Today | Animated
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Levi Strauss | Riveted: The History of Jeans | American Experience | PBS
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