🔑 Oversimplifying your message is the counterintuitive key to attracting more customers. ⁠ ⁠ When you try to explain everything in detail, most people get overwhelmed and stuck in decision fatigue. In other words, too much information actually makes it harder to buy!⁠ ⁠ By keeping your message simple and straight to the point, you can get people in the door and then give them all the information they need AFTER they have made a commitment to work with you.⁠ ⁠ Don’t make it too difficult for the
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