How TED destroyed its own brand
1:33
YouTubeMichael Girdley
How TED destroyed its own brand
TED once built its reputation by carefully curating some of the world's most interesting ideas and speakers. But as the organization expanded through TEDx, thousands of local events and hundreds of thousands of talks flooded the platform. While growth increased reach, it also made it harder to maintain consistent quality and exclusivity. In the ...
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