Marketing Theory and practices notes | Unit 1 | BBA 2nd Semester
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Marketing Theory and practices notes | Unit 1 | BBA 2nd Semester
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9 core B2B marketing principles include defining a target audience and problem, developing a clear brand position and value proposition, and creating a consistent brand voice and valuable content. Other key principles are using market feedback and data to guide strategy, aligning marketing efforts with business goals, and focusing on the customer journey and experience. #9_core_B2B #marketing_principles | Rohit Chandra Thakur
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